When it comes to the world of packaging, no one covers it more comprehensively than Dieline—so we’ve partnered with our friends at the site on a new column, 5 Package Designs of the Week. Check in every Friday for five of the finest pieces of pack from the week that was.
Naturfrisk
“The natural design for this line of soft drinks pairs perfectly with the organic nature of the ingredients. The parchment-colored paper and vivid greens, reds and oranges all work in harmony to create a design that pays homage to mother nature. Our favorite design element is the vines that twist into the lines that create the label, a nice visual touch reminding consumers that all things in nature work together.”
—Shawn Binder
Read more here.
Native Seed
“Native Seed is a California-based brand that creates cannabis products that people feel comfortable consuming. All of their products are nutritious and safe for everyone to enjoy while receiving the important healing benefits of cannabis and other plant-based foods. The graphic proposal is based on the concept that time doesn't exist, taking inspiration from the cannabis distortion effect of time that you experience from its compounds, THC and CBD. The illustrations were created as frames to represent the sensations that one has while being high; while THC speeds up the effect of time, CBD slows it down.”
—Jessica Deseo
Read more here.
Kiramooon
“YUNGBLD strikes again with this sleek, hyper-feminized design for Kiramoon, a brand that believes in good skin and better moods. The playful design has a distinct ’90s feel, with a youthful serif font that creates a carefree and approachable brand experience.”
—Shawn Binder
Read more here.
Querida
“This coffee has some serious female power behind its design. Each bag of beans has a vibrant key color (pink or green) that acts as a perfect backdrop for the illustrations that adorn the rest of the design. Each flower illustration reflects key elements of the female anatomy, showcasing the beauty in being a woman.”
—Shawn Binder
Read more here.
Rule of Three
“Rule of Three, designed in collaboration with Art of Play’s director of puzzles and games, Adam Rubin, and agency Landscape, is both modern and a visual-forward take on the quick and intricate strategy of Gin-type games. The cards use elements such as shapes, colors and stripes to make a hand instantly readable at a glance, helpful in a fast game where quickly making and adjusting sets is critical. The visual design makes the game approa
chable to younger players and seasoned card sharks alike. The deck comes housed in a sleek, black box, with each of the game’s shapes and colors represented.”
—Rudy Sanchez
Read more here.