When it comes to the world of packaging, no one covers it more comprehensively than Dieline—so we’ve partnered with our friends at the site on a new column, 5 Package Designs of the Week.
Check in every Friday for five of the finest pieces of pack from the week that was.
Troop
“With ‘Troop’ in bold letters that run the horizontal length of the can, the rest of the design relies on color and kerning to give it a hip and fresh look. The label design features a minimal illustration of the ingredients the cocktail is comprised of, making the nutrition and tasting notes easy to take in.”
—Shawn Binder
Read more here.
Pepsi’s Mexico Cans
“Pepsi’s Mexican campaign focuses on six of the nation’s regions, a broadly pan-Mexican representation of the country that highlights the varied traditions one can find across the over 761,000 square miles that comprise America’s neighbor to the south. Drawing influences from folk art, architecture and geography, the limited-edition cans highlight and celebrate some of Mexico’s signature examples of culture and tradition.”
—Rudy Sanchez
Read more here.
Old Monk Rum
“The clean, crisp design for Old Monk, a conceptual Indian rum, is alluring and soft. … Coupled with a gradient circle that uses stunning thin-lined illustrations, Old Monk makes a compelling case for a classic design with modern flourishes.”
—Shawn Binder
Read more here.
Maltgarden
“We’re digging the funky tie-dye vibe for Maltgarden, a new Polish beer that leans into retro design styles with modern typefaces.”
—Shawn Binder
Read more here.
Nutella’s Limited-Edition Italian Series
“The new campaign Ti Amo Italia, or “I Love You Italy,” is a collaboration between the country’s board of tourism and Ferrero, aka the owners of Nutella. Together they chose the over 30 locations portrayed on the jars of Nutella, with landmarks like Lake Como and the Via Appia Antiqua, or the ancient Appian road. Since traveling to these beautiful places is difficult to near-impossible at the moment, the labels will also include a QR code that sends consumers on a virtual and immersive tour from the comfort of home.”
—Rudy Sanchez
Read more here.