Proof that the Pantone colors of the year are gorgeous, Margo Agency's work for AK Motorsport feels both luxe and modern. The brand was in search of a new visual identity and name, and with the help of Margo Agency, the grid system, bold fonts, and iconic pop of color did just the trick in updating the brand. Furthermore, the arrow icon is approachable and easy to read, making for a perfectly recognizable and bold addition to the system. Verkline's new branding is of the moment but also forward-thinking and simple enough to put the time to the test.
AK motorsport needed a new name and new holistic brand system that will be instantly recognizable, works around the world, and will be efficient and easy to execute. We have developed a visual communication system that will change the company's image to the one that it needs, in connection with its rapid development and presence on international markets. The new identification is to underline the high quality of products as well as the need of competition and the constant pursuit of perefection.