Baillat Studio has again, for the fourth year running, created the visual identity for Yataï, a Japanese street food festival dedicated to the culture. While the approach is minimal in its design, the funky and unexpected color combination of purple and green makes the identity pop. This festival's identity is artful, dynamic, and absolutely refreshing in the font and color combinations.
For the fourth year in a row, we realized the identity of the growing Japanese street food festival, Yataï. In this second pandemic edition of the festival, the goal was to allow visitors to "feel Japan" without leaving Montreal; the event therefore took the form of a full week dedicated to Japanese culture. To highlight and promote the event, we opted for a minimalist and colorful approach inspired by the gathering Sakura flowers, symbolizing the end of winter and the beginning of spring.