Shinjuku City is a neighborhood in Tokyo’s Skyscraper District that features bustling clubs and vibrant karaoke rooms. Australian design company Studio 97 used the district’s energy as inspiration for a brand concept entitled Basil’s Gin Bar. This system comprises of disco-inspired typography, a moody brown and purple color palette, and poppy, art deco style. A ritzy, buoyant aesthetic shines through this simple design.
Project Credits
Studio 97