Boost Your Cognitive Function With Bufo Designed By Étiquette

Posted inBranding & Identity Design
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I have this ongoing problem where I love how I feel when I consistently take my vitamins, but I can never remember taking them. It's a constant conundrum. Typically, I have to open countless bottles every morning, take the pills out, screw the top back on, and then put all the bottles away. It's not the biggest hassle, but it's enough to be annoying.

Bufo, designed by Étiquette, is making my morning struggle disappear with their neutrally designed nootropics packaging. One little pack contains all the daily pills you need to boost your cognitive functions. The font choice is strong, playful, and sharp and the green hue is both gender-neutral and charming. The branding and product are both on point.

Every single day we want to be better, faster, stronger. Still, we must not only demand but also give. Our brain needs fuel to boost cognitive functions. Bufo is designed to improve focus and productivity. The uniqueness of these brain supplements is a personalized experience.

Our task was to create a simple package that contains all the package elements — 20 sachets for daily use, an envelope with ingredient cards, and directions for usage.

Edgy. Bold. Genderless. These are the keywords that led us through the creative process. The design is laconic and a bit medical, but in a new way. Dedicated to a contemporary, self-care person with high expectations of himself.

We chose green and black colours thinking about the product, the category, and the buyers. The green colour is about naturalness, and the black is about rationality. The results of the completed online quiz lie on the side of the package. While different surface finishing and contrasting colour allow the user to understand the concise results quickly.

Limitless you!

Project Credits

Client: Bufo /

Agency: étiquette

Design Strategy: Gintarė Marcinkevičienė

Art Direction: Irmantas Savulionis

Graphic Design: Gintarė Marcinkevičienė

Account Management: Ramunė Baranauskaitė

Printing Manufacturing: GSP

Product Photoshoot: Kilo.Health Production Team / Matas Dauginis, Tauras Čeledinas