Carpenter Collective Champions Its Small Clients

Posted inBranding & Identity Design
Thumbnail for Carpenter Collective Champions Its Small Clients

We don’t usually feature branding studios as our Brand of the Day, but we can’t help but break our own rules today.

Carpenter Collective’s output has long been a fixture in PRINT, and over the years Tad and Jessica Carpenter and their team have worked with some of the biggest brands on the planet—e.g., Coca-Cola, MTV, Hallmark, Target and more. For the past month, though, their focus has been on their small-business clients in an Instagram series that encourages people to support them.

Here are the first six installments, in which Carpenter Collective proves that the best branding firms don’t just walk away when the check clears. They’re in it for the long haul.

View this post on Instagram

Next up in our small business client series, here is Client 5: Yoli Tortilleria in Kansas City, MO We @carpentercollective will make no bones about it, Yoli’s tortillas are crazy delicious. The husband and wife led team came to us in need of a brand identity and packaging system. We are thrilled about all the future projects we are developing together currently and how Yoli Tortilleria continues to grow. Yoli’s tortillas are being sold at a variety of local Kansas City grocers as well as accepting pre-orders for the Overland Park Drive-Thru Farmers’ Market. Regardless of where you are located, you can buy their tortillas on their website. Please do, they are handmade and so delicious. #carpentercollective_work #supportsmall

A post shared by Tad Carpenter (@tadcarpenter) on

View this post on Instagram

We have been so lucky to create brand identity systems for so many restaurants and small businesses over the years. They really are the backbone of our studio and working with them is a huge passion for what we get to do. We thought over the next few weeks it would be nice to highlight a few of them and share ways to support these amazing businesses that remain open in this challenging time. So here it goes… Client 1: Chick-a-Biddy in Atlanta, GA (@chickabiddyatl) We built the brand strategy, brand name as well as the identity for Chick-a-Biddy back in 2012. It is still the best chicken and waffles we have ever eaten. You can still get all that great chicken at Chick-a-Biddy with delivery and online ordering with Chow Now and Door Dash. #carpentercollective_work #supportsmall

A post shared by Carpenter Collect
(@carpentercollective) on

#BrandoftheDay #carpentercollective #instagram #TadCarpenter