Darren Gallery isn't your typical museum. Their mission is to slow us down. Why? So that we can discover experiences that are meaningful and maybe even more significant once the specific moment has passed. They invite guests to spend time with art through private showings, exclusive artist talks, and overnight stays at the gallery, unquestionably different from any other gallery.
Their new branding system, designed by Maksim Arbuzov, is based on using the black censorship strip that they view as the defining metaphor of contemporary art. While the metaphor of censorship is quite complex when broken down, visually, it's simple, making for a branding system that perfectly balances the unknown with the known.
Darren Gallery, formerly known as Gallery on Wade (GOW) was founded in 2014 out of desire for exhibition of Canadian contemporary art to an international audience. Darren Gallery supports mid-career and emerging artists through ongoing exhibitions at Toronto gallery. Precisely, for the reason to distinguish Darren gallery on the contemporary art scene was developed a new brand identity system. The system is based on censorship black stripe as the defining metaphor of contemporary art. As we know as provocative manner of explanation of contemporary artists’ ideas are very often on the edge of the censorship. The simplicity and flexibility of the symbol provide a lot of opportunity to create a visual communications for Darren Gallery needs.
Project Credits:
Graphic designer: Maksim Arbuzov
Photography: Maksim Arbuzov
Typography: Dominik Thieme