Designed by studio SFERY, the branding system for the chamber music festival known as Euro is sleek yet full of charm.
Although the festival is known for its classical collection, this identity looks like it could fit any genre from techno to pop hits, allowing for as broad a demographic as possible. The pistachio green paired with the poppy red is unexpected, not at all Christmas-y, and excellently suited for a creative brand like Euro.
Proposed sign is built with four letters that directly refer to the formation of the quartet – the most popular form of chamber music. Visual identity has the potential and power to attract a wider audience to the festival, not yet familiar with the classical repertoire.
Ewelina Elżbieta Cis