Design studio Everland and type designer Stamp Works have developed the beautiful packaging for Danone's Fjørd yogurt brand. The packaging is minimal, airy, and takes nods from Scandinavian design to make up the yogurt's identity. Personally, the texture of yogurt is sometimes overwhelming. I don't love when it's too thick or when oil accumulates, but when the packaging suggests that the texture inside is going to be light and straightforward, I'm all for giving it a try. Fjørd does just that, and even as a hesitant yogurt consumer, I aspire to try a spoonful because of this divine packaging.
The French know a thing or two about the good things in life. They are famous for their wine, fashion, food, and cars. Even their language is famous. So, imagine our excitement when Danone called us up and wanted us to redesign their Fjørd yoghurt brand, including their latest skyr-inspired version. Rooted in Scandinavia, we had no problem tapping into the vibe. Yoghurt is an essential part of every Scandinavian breakfast, and skyr has been around since forever. So, it came as no surprise that our Nordic heritage became the inspiration for the look and feel of this new range. However, to make it authentic and modern, we also tapped into the Scandinavian work/life balance, our morning ritual of ‘hygge’, and simply trying ‘to take it slow’. Combined with the exquisite French taste for quality, the new assortments of Fjørd yoghurts are destined to become a permanent part of a classic French breakfast table. With love from the North, Bon Appetite!
Project Credits
Design Agency – Everland
Type Designer – Stamp Works
Senior Designer – Jin Fujiwara
Creative Director – Carl Larsson
Client Manager – Nana Hugo Schack