TOFU Studio, which, a quick side note, is a lovely name for a design studio, was tasked with creating the branding system for The Gdynia Literary Prize. This literary award is given annually to the author of books published in the previous year that are considered Poland’s top books. TOFU designed a gorgeous identity that’s dynamic, not adhering to one genre of books but instead encapsulates all. Utilizing red, black, and white as the main color story creates moody, mysterious, and ambiguous visuals, radiating with the same feeling of picking up a new book.
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