Generaxion is a brand that's founded upon creativity, integrity, and teamwork.
Heydays Design Agency was in charge of creating the rebranding for this digital marketing agency to inspire the next generation. Inspired by the creative X in the brand's name, the basis of the branding identity was established. From there, the vibrant colors took charge but are still balanced by the overall minimalistic design.
Generaxion is a leader in digital marketing and strategy with over 350 employees across Scandinavia. Inspired by their way to create organic growth in the digital space – we wanted to create an identity that was alive and constantly moving – where digital meets organic. We decided to embrace the unusual X from their name as the main graphical element. Finally we created an app that could generate an infinite amount of X’s and unique logo animations.