Get Hooked On Limón 🍋

Posted inBranding & Identity Design
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In Oslo, Norway, you'll discover both Viking and nautical history, but you'll also find, Limón, a restaurant that serves fresh poké, flavorful ceviche, and deliciously healthy bowls. Limón's branding, created by Goods, is as fresh as their food. The yellow and green color combination is bright and cheerful. And if that alone doesn't immediately put a smile on your face, then the seemingly swimming puns on the packaging most definitely will. Limón's cutlery and bowls are forward-thinking as it's sourced responsibly and made from recycled materials and compostable. This branding is making waves.

Limón is a fast-casual food chain in Oslo, Norway, serving fresh pokés, mouthwatering ceviches, and healthy bowls. Inspired by the oceans that connect Norwegian fish with exotic South American tastes, the concept has inspired everything from Limón’s website that’s literally floating to perforated metal interior details that resembles fishing nets. All packaging is responsibly sourced and features bowls made from sugarcane pulp, lids from recycled PET bottles, and fiber cutlery instead of plastic.

Project Credits

Brand Strategy, Naming, Visual Identity, Packaging & Web: Goods & Heydays

Interior Design: Omhu Projects, Interior photography: Einar Aslaksen