Guangzhou Contemporary Art Fair brings contemporary art into its branding identity effortlessly thanks to Another Design's design. The typography itself is straightforward with a san serif font throughout, but the almost glitchy animation makes it appear more dynamic and modern. The bold and gradient color choices throughout are unique and continue to set the visual identity apart.
Not to mention, the use of custom-designed masks is a spectacular concept, especially for a contemporary art fair—it's forward-thinking at its finest.
Also, is the mask the new canvas tote or subway poster when it comes to branding assets?