HOW Design Preview: Design Army’s Battle Tips

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At this year’s HOW Design Live conference, Pum Lefebure and Jake Lefebure of the Washington, D.C.–based firm Design Army will be offering primers on how to “Be the Best in Your Own Backyard.” The husband-and-wife team will provide well-honed tips on how to do great work for clients big and small—and how to be cunningly strategic in choosing projects. To hear their insider advice, register for the conference here and get a 10 percent discount with the code PRNT12. (Details on that discount at the bottom of this post.)

The Lefebures are ideally suited to offer guidance on creating design projects that soar. Their work has regularly garnered acclaim in Print’s Regional Design Annual over the years, and our pages have featured Design Army’s posters for the Signature Theatre (2011), an annual report for Human Rights Campaign (2010), and an AIGA call for entries (2009)—and that’s to name just a few of numerous others. You’ll find a stunning portfolio in our Imprint feature (some of which we’ve reproduced below). The team consistently creates work that is eye-catching, clever, and lovingly designed to a T, and they can guide you to do the same. Sign up!

This is NPR for Chronicle Books. This beautifully designed volume chronicles NPR’s storied history, featuring dozens of behind-the-scenes photos, custom info-graphics, essays and original reporting by a who’s who of NPR staff and correspondents, transcripts of memorable interviews, and an audio CD of the most memorable programming throughout the decades.

In 2010, the studio won the first place in Print’s Creativity + Commerce competition for an identity and collateral materials designed for the DC AdClub’s Addy Awards Ceremony. That project took text-based acronyms, like “OMG,” “WTF,” and “IDK” to create a lively, garishly colored, eminently fun promotion that encompassed poster, invitations, and even stickers.

Poster from a campaign for the DC AdClub

Attention to detail? RUK? From our Creativity + Commerce award write-up: “The invitations were made from Coronado stipple paper, which has a ‘plastic-y’ feel that achieved the tactile effect the designers were after, while the font is Helvetica Round, a quirky, bubbly text that also lends to the overall [teenager-homaged] theme.”

With a focus on approaches that make the client (not to mention the audience, the general public, and the design firm itself) happy, Pum and Jake’s talk will feature oodles of great pointers. Don’t miss out.

The discount code PRNT12 is good for 10 percent off the regular individual full conference rates for the HOW Design Conference, InHOWse Managers Conference, The Dieline Package Design Conference, or Creative Freelancer Conference. It cannot be combined with other discount offers.

LAM: Landscape Architecture Magazine. The identity update and visual about-face subtly transforms the way the magazine—and the industry—looks and feels. Conjuring basic elements of landscape architecture, a versatile grid structure maintains order while classic and modern fonts enhance legibility and likability.

Karla Colletto Anniversary Catalog. In 2009, the fashion designer marked 25 years in the business, so it was a perfect time to make a big splash. Despite having half the budget normally at our disposal, we proposed a design that was twice as many pages as previous years. The solution was to save money on the expensive models by opting to work with less expensive (and less temperamental) talent – mannequins.

Design Army's Pum Lefebure

Jake Lefebure