You’ll find much inspiration in the work of talented Designer of the Week Kate Legge. In looking at her projects below, which ranges from creative business cards and beautiful branding to editorial and fabric design, you’ll sense her commitment to thoughtful solutions.
Name: Kate legge
Name of Firm: CREW Marketing Partners
Location: Abbotsford, BC
Design school attended: Kwantlen University College, Richmond, BC
How would you describe your work?I’m primarily a print designer, but I also design fabrics and artwork for baby and children’s apparel. I lean toward clean layouts and typography and enjoy playing with color and illustration in my design work.
Overall though, I’m always striving for thoughtful solutions.
Where do you find inspiration?If there’s time, I love to go to bookshops and flip through books and magazines. I’ve always found that very inspiring. If I’m under tight timelines I check in on Pinterest for some inspiration. Getting some fresh air also helps if I’m feeling stuck or uninspired.
Who are some of your favorite designers or artists?Orla Kiely, Mini Moderns and Skinny Laminx for fabric and wallpaper prints; book covers by Coralie Bickford Smith; design and illustration by Lab Partners and Jason Munn.
Do you have a favorite among all the projects you’ve worked on?I had a great experience working on a logo for a company called Second Story Journals. They take old, unloved books and re-purpose them as journals. The process was really collaborative with the client, and I’m really happy with where the design landed. We took inspiration from the story of the Velveteen Rabbit as a symbol of renewed life. [Because] I’m a huge book-lover, I had a lot of energy and ideas for this project that made the process really enjoyable.
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Second Story business cards
Is there a project that stands out to you as having been the biggest challenge of your career so far?My biggest challenges have been when I’m outside of my comfort zone, like developing a brand for an industry that I’m really unfamiliar with or working in a new medium or format. But what I love about these challenges is that it really forces me to look at things from a new perspective; I start to notice things that I would have not noticed previously. Like, when I’m working on a bread packaging project, I find myself spending an abnormal amount of time in the bread aisle scrutinizing and squeezing loaves.
What do you hope to accomplish in the future?I’m currently working on a series of wallpaper patterns and book-inspired art prints for nurseries and children’s rooms.
What’s your best advice for designers today?Enjoy the process.
Francine Fear Les icons