With a motto of "an ounce of luck is better than a pound of wisdom," Lucky Hotpot is all about the luckiest things in life.
Designed by Lin Chen, the branding system for this hot pot restaurant is sleek, minimal, and oozes with the feeling that just being in its vicinity will grant you endless good luck. The primary typeface is a bold yet straightforward sans-serif, and the secondary typeface sits somewhere between a serif and sans-serif. Still, its delicate details keep the two perfectly balanced.
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