PRINTCast: The PRINT Podcast Studio is a curated collection of cutting-edge podcasts we love about design, creativity, branding, books, and further subjects afield. Soon, we’ll have a dedicated digital listening room. In the meantime, we present the latest episode of BrandBox, “a (playful and thoughtful) podcast on the strategies and effects of brands.”
New BrandBox panelist Melinda Welch never considered herself a “Royal Watcher”—but when she logged into her morning work Zoom meeting after Oprah Winfrey’s Meghan and Harry special, her team was afire with thoughts on the subject. And as she details in this episode, regardless of what you think about Meghan and Harry, “what matters is seemingly the entire Western world is really rapt by what’s going on here. I think right off the bat that tells you this is touching something in culture that is resonating with people.”
Moreover, “It’s also a story of branding. You could easily interpret this as a media spectacle, which I think part of it is, but I think it’s pretty clear to me that what Meghan and Harry are trying to do is reposition their brand, or relaunch their brand, in a way.”
From rescued chickens to carefully curated attire, this episode examines one of today’s biggest stories through the lens of branding.
Give it a listen below.