Mofeel’s Brand Identity Design is Reminiscent of Our Ever-Changing Digital Age

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Mofeel is a healthcare center where leading and innovative technology services are utilized to improve the well-being of humans. The brand's goal is to help its customers "Feel More" through clean, modern, friendly, and safe services and products.

The branding, designed by Branding House ECH Creative Agency, is clear, forward-thinking, and positive. The crisp blue hue used throughout the system fits into the brand's goals and the fresh logo and wordmark. The branding system for Mofeel is everything you could hope for in a healthcare brand, unexpected yet perfectly consistent.


In this concept, we have used Light Blue – the color representation of hope, brightness and positivity amidst the gloomy COVID-19 situation. Light Blue is the color of nature but is also a reminiscence of the ever-changing digital age. All express our mission to connect humans with nature and technology; in hope of building a better world for all.

Project Credits

Branding House ECH Creative Agency

Creative Director: Roy Vu

Graphic Designer: Minh Tien, Dong Luong

Content Editor: Thao Ho, Lam Le

Motion Graphic: Minh Tien, Phuong Anh

3D Modeler: Long Pham

Photographer: C.Khoa, FER Concept