New Eatery Napa Takes On The Experiential Essence Of The Californian Valley

Posted inBranding & Identity Design
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While this eatery might be called Napa, it's a few thousand miles away from its namesake. Located in Australia, the restaurant's branding, created by Both Studio, is focussed more on the experiential qualities of the region than the visual stereotypes often associated with it. The essence of Napa perfectly shines through with the help of the rich mahoganies, pale blues, and sandy tans. The typeface seen throughout the identity is the perfect mix of eclectic, retro, and naturally elegant: all things that Napa possesses.

We were engaged to create an identity for Napa, a new eatery positioned in a bustling part of Glen Iris. Steering away from any obvious visual tropes associated with the venture's namesake, the Napa Valley in California, we instead focussed on the experiential qualities of the region; the sense of space, the rich soils and the wide open blue skies. The resulting design revolves around an understated and uncluttered visual language, underpinned by a textural palette to reflect the warmth and relaxed pace of the Napa Valley. Working closely alongside the team to ensure a thoughtful meshing of the interior and identity concepts, we created a pattern referencing the tiling within the space, brought to life by the characteristic dual line weights within the logotype. The introduction of a pale blue highlight colour visually separates the takeaway offering from the rest of the space, allowing patrons to navigate the space somewhat instinctively. The signage features subtle curves to reflect the shapes used within the interior, fabricated from powder coated metal—a smooth counterpoint to the many textures used within the space.

Project Credits

Both Studio

Photography by Shelley Horan