When a pet food brand focuses on creating food that's as equally good for the planet as it is for your pet, you can bet your bottom dollar that I'll like it. When that's combined with gorgeous branding and even more admirable illustrations, my heart pitter-patters as if you just told me my dog was the cutest four-legged guy you've seen in your life. The branding system for Petaluma designed by the branding people is phenomenal with its chunky word mark, bright colors, and friendly illustrations. The branding caters to a millennial society, but it's mature and friendly enough that every generation of people would be compelled to give it a go.
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