Rome’s Pour Takes Inspiration from the Classic Look of a Cold Drink

Posted inBranding & Identity Design

Italian designer Michelangelo Greco created the brand identity for Pour, a Rome-based distribution center with a bar coming soon. It features the stunning hues of everyone’s favorite fermented beverages, with pops of burnt mustard, sultry orange, and moody amber. Its kinetic, inventive logo also inspires thoughts of flowing beverages.


Project Credits
Michelangelo Greco