Lm Chabot’s Branding System Reflects Their Colorful and Playful Aesthetic

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If you aren't already having a creatively fulfilling and inspiring day, you're in for a treat. The photography pair Lm Chabot worked with Demande Spéciale to create a branding system that could celebrate the duo's bright and playful aesthetic. The photographer's true colors literally shine through via this branding system yet don't overshadow the vision of their pieces. The flexibility of the branding system is quite refined and allows their clients to see themselves in the picture.

Lm Chabot is a photographer duo, based in Montreal, recognized for their playful and colourful work. The duo stands out with its clean and easily recognizable aesthetic.

Our mandate was to update their branding and their website so that their personality is put forward. We quickly noticed that in the evolution of their work a theme often came up, namely geometric shapes and flat colors. We wanted their whole identity to be colourful and flexible, both in terms of their signature and website. Working mainly with advertising agencies, it was important for them that their site allow the user to create their own inspiration board within the platform. This is why we have designed the interface in such a way that the content can be easily manipulated and downloaded.

Project Credits

Demande Spéciale

Maude Turgeon

Guillaume Lavallée

Deven Caron

Pier-Luc Cossette