Festival Internacional de Fotografía de Castilla y León, also known as FIFCYL, worked with the creative Bakoom Studio to create their etheral branding system. The letter "F" is at the forefront of the designs, often overlaid on beautiful black and white photographs. Each photograph represents the essence and soul of the festival. The red and black color palette radiates a sense of deep powerfulness, making sense as the festival brings together the most notable modern names in the international scene.
FIFCYL. Branding and art direction for Festival Internacional de Fotografía de Castilla y León. A festival that brings together the most prominent contemporary names on the international scene such as Joel Meyerowitz, Robert Frank, William Klein… We started with an F to create a symbol that had a direct connection with photography and that transmitted its sensitivity. The photographs taken with prolonged exposure times create oneiric images, where it seems that we can see the soul of who is photographed. We wanted to capture the essence and soul of the Festival in its logo. We work with the concept of focus and blur to develop brand growth. We put the focus on the Festival Internacional de Fotografía de Castilla y León.
Project Credits
Creative Director Bakoom Studio
Art Direction Bakoom Studio
Motion Eric Ureña