Roller Boy: A Nation’s Favorite Snack, Elevated

Posted inBranding & Identity Design

Imagine a branding identity with quirky yet retro illustrations, the brightest cobalt blue you’ve ever laid eyes on, and 50s-inspired typography, and you’ve dreamt up Roller Boy’s branding designed by Crown Creative. The playful undertones and nostalgic notes included in the branding will surely make your stomach grumble for some delectable sausage rolls.  

Crown Creative created the logo, identity, menus, signage and website for Roller Boy. 

The typeface style is whimsical and reminiscent of old-school cartoons and is matched by the illustrative style, with visual and typeface sub-marks deployed across the brand collateral. A bright, appealing color palette completes the cheerful look. 

For a sausage roll brand this is a youthful and fresh take, unique to the marketplace.

Project Credits

Crown Creative