Geddon Plymouth is a campaign that began to inspire the support of shopping local and reconnect with the people who run them. The branding and identity were created by the collaboration of James Edgar Design, Studio 51, Dom Moore, Neasden Control Centre Studio, Darren Foley and PDF, and the fabulously handmade aesthetic of the overall look is a perfect fit for this campaign.
The design almost pops out at you in the best way possible and is sure to spark a sense of adventure in the act of shopping local. Using pictures of the shop owners throughout the system also helps add a personal touch to the story and leaves out any judgment or pushiness. If I lived in Plymouth, I'd only be shopping local because of this fantastic campaign.
Geddon Plymouth is a campaign to reconnect with local stores and help support local retailers in Plymouth made in collaboration with James Edgar Design, Studio 51, Dom Moore and PDF for Plymouth City Council. I worked on the type for this campaign. For more information check out: shop4plymouth.co.uk