In September, Lyon began offering its residents a safe way to cycle through its new and improved cycling lanes. Not only are these paths safer, designed separate from roads, but the path offers necessary equipment for bikes, including inflation stations throughout the way.
To help spread the word and inspire riders to use the trail, Spintank designed a visual branding system. A bike-shaped illustration sits at the core of the design and creates a friendly and inspiring branding system. The colors are brilliant and optimistic and will inspire all levels of riders to use the path.