We all already know Sprite as a brand with a bubbly personality. Still, Max Friedman designed the visual identity for the brand's summer concert series with more spirit than the singer's favorite fans.
Utilizing the brand's iconic color palette combined with illustrations packed with personality creates an identity bursting with pride. Not to mention, the bold typography does a fantastic job of reeling you in and leaves you wanting more. These posters feel nostalgically effortless, perfect for a summer series.
In 2021, Sprite held three live summer concerts under the name “Live From the Label” (each show was unlocked via the labels of designated bottles) featuring the likes of Saweetie, Big Latto and Jack Harlow. I designed the visual identity for em.