Studio Nous's work for The Hong Kong Polytechnic University is superb, especially when taking a deep dive into the color design aspect of the exhibit. For example, while red is associated with fire and danger, it's also closely connected with love and passion.
In this case, the passion of the project seeps through when considering how red the entire identity is. Choosing to stick with the sole colors of red, black, and white, an overwhelming sense of confidence seeps from the project. Furthermore, the typography is casual yet bold, a perfect complement to an already strong identity.
Project Credits
Client: Material Resource Centre, School of Design, The Hong Kong Polytechnic University
Printing Production: Colham Printing, J2-Prodction