Stush is a brand focused on making delicious patties filled with flavors for anything from a quick snack to a satisfying meal. The brand freshly worked with Mosaic North America agency to create a brand identity that focused on the visual cues inspired by the colors and visual expression of vintage Jamaican Dance Hall signs and typography. The chunky font combined with the vivid hues makes for a lively, fresh, and utterly whimsical identity. Culture is at the root of this branding system but in an understated and fresh way.
In Jamaica, the word stush is slang for 'proper'. So when our client came to us asking for help to reinvent her brand, we wanted to ensure that we stayed clear of the visual clichés and tropes normally associated with the country and the culture. Instead, we were inspired by the colours and visual language of vintage Jamaican Dance Hall signs and typography. With that, combined with a whimsical copy and illustration style, we helped our client create an emotive brand that can't be ignored on shelf and on social.
Project Credits
Design Agency: Mosaic North AmericaExecutive Creative Directors: Dave Watson & Laura SerraAssociate Creative Directors: Nick Pilon & Robyn CambruzziDesign: Robyn Cambruzzi, Nick Pilon & Rohan PintoArt Direction: Jason SouceCopy: Robyn Cambruzzi, & Nick Pilon
Photography: Paula WilsonFood Stylist: Heather ShawProduction: Jen ConlonAccount Team: Jeannette Williams & Cindy ChauProject Management: Margaret GabrielClient: STUSH