Sometimes, all a brand needs is a minimal branding system. In fact, Terraform Coffee Roaster has worked with creative director Shao Nian to create a brand identity that’s simple yet entirely effective. Through a navy and white color palette, simple graphics, and no-frills, this branding system proves that the brand is focused on what’s important: the coffee.
Project Credits:
Creative Direction: Shao Nian
Art Direction: Wanqing
Client: Terraform 啟程拓殖