As everyone is aware, the pandemic created struggles for everyone, including those that are a part of the creative community. In addition to lay-offs, we've also seen isolation like never before, with the transition to working from home and insurmountable creative blocks (hello, children).
Think Feel Creative responded to these feelings with branding agency Kingdom & Sparrow, offering solidarity with the rest of the creative community while raising money to support mental health. To do so, they wanted to create something graphic and illustrative that would be engaging for creative minds. The campaign is simultaneously approachable and inspiring through its purposefully visual and easy to digest website, T-shirts, and graphics.
Think bright colors, pop-art-inspired graphics, funky fonts, and witty copy. All ingredients come to the floor to create an exciting and beautiful campaign that makes the world more inclusive and understanding.
The Think Feel Creative campaign will get showcased on Instagram during Mental Health Awareness Week, with the team sharing clips, resources, and other content to normalize these everyday challenges. Additionally, if you or someone you know is struggling with their mental health, Mind can help you find the resources you need.