This Week’s Challenge: Shared Space

Posted inBranding & Identity Design
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I decided to upgrade to the PRO version of design procrastination.

Designers band together in many ways: through their tribal appreciation of typefaces, their considered purchases of well-crafted products, their affinity for social media chatter, and so forth.

Designers also share their studio spaces, seeking camaraderie through long days spent sketching out ideas, kerning headlines, finding that perfect photo for the otherwise pristine web page layout. All work and no fun over just a few days can make designing feel like… work.

In this challenge for two designers, quickly determine how you can share not only your workspace, but also the space that you share on paper.

In order to save on rent for your new design studio, you’re going to split it with a fellow designer. And to further slash your operating costs, you’re also going to share letterhead, while still preserving the identities of each of your separate businesses. Over the course of 15 minutes, determine how you can integrate both of your design identities into a single sheet of paper for client communications.

If you want to take it further, design a portfolio website that highlights both of your efforts separately—and that continues the conceit of your stationery system.

Want more challenges? The first 24 pages of Creative Workshop: 80 Challenges to Sharpen Your Design Skills are available free on Scribd.