Today’s Obsession: CAI

Posted inBranding & Identity Design
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Here’s something I completely forgot to remark on over the summer: Some wiseacre has developed software which can create serviceable—not great, just serviceable—ads. It’s called CAI, pronounced “kay.” You begin by defining your product category, answering a few questions about the ad’s objectives and reach, and then the intended goal of the ad. Spooky!