Often, brands want to be minimalistic, but once it gets down to the nitty-gritty of the design, many can’t let go.
Welldays, however, is a kombucha brand that has fully embraced the minimalistic lifestyle from branding to ingredients. The packaging design for this kombucha brand is simple yet effective, featuring all the necessary elements and nothing more. Not to mention, the colors used throughout the line are soft, understated, and look gorgeous when all lined up. Welldays might just have redefined simplicity, and it starts with a sip of their fermented beverage.












Project Credits
Art Direction & Design: Amr Elwan
Brand Strategy: Masha Maksimenko | Adn Studio