Designer Ira Arturawna created a conceptual redesign for ZAZO LIQUID that implements a zesty orange at the forefront of the design. Typography that makes a statement paired with bright, cheerful colors creates a branding system that speaks to a multitude of demographics and puts a smile on everyone's face. Orange you sad this is only a conceptual branding system?
Project Credit
Typefaces
Manuka by @klim_type_foundry
Fraktion Mono by @pangram.pangram