Branding & Identity Design

Looking to better your branding design, or write a branding strategy? How do you get started? Print has a great collection of logos, and analysis to help you jump start the branding design process.

A Master of the German Modern Logo

Max Körner (1883–1963) was a painter and German trademark designer. From 1913 to 1921 he was a teacher of visual design and crafts at the School of Applied Arts in Stuttgart, and along with Wilhelm Deffke, he mastered the modern logo. Gebrausgraphik called him “one of the most characteristic and original figures among German...

Tschichold In The Rough

Last week I previewed a splendid book by Prof. Patrick Rössler (Universität Erfurt) in Germany on 1920s-30s illustrated German magazines. Today I bring you another awe-inspiring history of the New Typography, Blicke in den Nachlass Jan Tschichold: Ein Jahrhundrettypograf! (Wallstein Verlag) by Stephanie Jacobs and Rössler. With an introduction by the biographer of Paul...

Cereal Killer Package Design

I wouldn’t blame you if you mistook the artifacts below for works of art. In fact, they would fit very well into a Chelsea gallery amid the contemporary artists now working with typography. A few of them also suggest concrete poetry. But no. These are progressive printing proofs for Kellogg’s products (c. 1930s-1950s). Kellogg’s...

Mainstreaming the Mainframe

Do You Compute? Selling Tech from the Atomic Age to the Y2K Bug 1950 -1999 (Hat and Beard Press) is a illuminating anthology of advertisements that helped promote and launch the computer revolution. Is written and edited by Ryan Mungia with an introduction by me. Like so many words and images, which in hindsight...

The Church Lettering Art Style

Show card lettering artists were usually anonymous to the public. Art was a commercial service and few people signed their names or were credited for their craft. Edgar Church (1888 – 1978) was among the few who received a certain amount of acclaim – and some of that recognition today is thanks to Chuck...

Dolls and Guys

I can’t tell you how many fleas I’ve acquired at the West 25th street flea market in Manhattan. Neither can I tell you what riches, near riches and semiprecious junk I’ve found there either. For almost 40 years, when the “flea” (I never knew what it was actually called) was open in three locales...

Woe Betide The Mighty Who Are Tiny

Since last we reported on the phenom, Eric Corriel is up to his knees in Tiny Trumps, the cardboard miniature effiges of the president of this nation. Since introducing them earlier in 2019 he’s been building on the brand. He’s had to redo the website, set up an e-commerce store, make enamel pins and...

Trademorphic Characters

Bibendum is the French name that in English refers to the Michelin Man or Michelin Tyre Man, the official mascot of the Michelin rubber company. He is drawn to resemble a person or thing made from tires although they also bears a striking resemblance to this parka. Bibendum was the creation Édouard Michelin in...

Swastika Guilt Redux

(Author’s note: A longer version of this essay first ran as an “Introspectives” in Print magazine in 2001. This slightly revised version was originally published on July 14, 2011.) When I was eight years old a friend gave me a Nazi flag that his father had brought back from the war as a souvenir....