Branding & Identity Design

Looking to better your branding design, or write a branding strategy? How do you get started? Print has a great collection of logos, and analysis to help you jump start the branding design process.

Branding Nazi Kids

"Get them when they're young" and they'll be yours forever is a truism that has continued throughout history—a dangerous concept, especially when it comes to branding and groups like the Marine Hitler Jugend.

Design Caucus: Vote for a Democratic Presidential Logo

Print has been acquired by an independent group of collaborators—Deb Aldrich, Laura Des Enfants, Jessica Deseo, Andrew Gibbs, Steven Heller and Debbie Millman—and soon enough, we’ll be back in full force with an all-new look, all-new content and a fresh outlook for the future!  With the Iowa caucuses this week, it’s time to vote...

A Master of the German Modern Logo

Max Körner (1883–1963) was a painter and German trademark designer. From 1913 to 1921 he was a teacher of visual design and crafts at the School of Applied Arts in Stuttgart, and along with Wilhelm Deffke, he mastered the modern logo. Gebrausgraphik called him “one of the most characteristic and original figures among German...

Tschichold In The Rough

Last week I previewed a splendid book by Prof. Patrick Rössler (Universität Erfurt) in Germany on 1920s-30s illustrated German magazines. Today I bring you another awe-inspiring history of the New Typography, Blicke in den Nachlass Jan Tschichold: Ein Jahrhundrettypograf! (Wallstein Verlag) by Stephanie Jacobs and Rössler. With an introduction by the biographer of Paul...

Cereal Killer Package Design

I wouldn’t blame you if you mistook the artifacts below for works of art. In fact, they would fit very well into a Chelsea gallery amid the contemporary artists now working with typography. A few of them also suggest concrete poetry. But no. These are progressive printing proofs for Kellogg’s products (c. 1930s-1950s). Kellogg’s...

Mainstreaming the Mainframe

Do You Compute? Selling Tech from the Atomic Age to the Y2K Bug 1950 -1999 (Hat and Beard Press) is a illuminating anthology of advertisements that helped promote and launch the computer revolution. Is written and edited by Ryan Mungia with an introduction by me. Like so many words and images, which in hindsight...