Unique collaborations are always interesting. How do you make two specific and distinct brands collide in a seemingly seamless way? Think Lil Yachty and Reese’s Puffs working together, or even the The Forever 21 X Taco Bell Collection.
If you still don’t know where to find that kernel of inspiration, you could always take a few tips from the sensational K-pop boy band BTS and America’s beloved eatery, McDonald’s collaboration.
The two iconic brands created a merch line designed by BTS members Jin, Suga, J-Hope, RM, Jimin, V, Jungkook, and the McDonald’s team. Not only does the collection feature the acclaimed fries from the fast-food chain, but it also hints at references from the band’s latest lively single titled “Butter.” The tees almost look as though McDonald’s is opening a diner version of their stores, which might, in fact, be a breakthrough idea.
Whether you’re a fan of the restaurant, the band, or neither, there are goodies galore. The merch is drool-worthy, from tees that feature pop-art-inspired imagery to buttery bucket hats to socks with small fries imprinted all over them. Plus, some of the illustrations are hand-drawn by the band, giving them an extraordinary touch. And, let’s be honest, it feeds our collective insatiable thirst for brand merch and limited-edition capsules.
Also, people seem to really like BTS.
The collection is available to purchase beginning at 7 p.m. ET on June 17, and if this drop is anything like the last collab between McDonald’s and BTS, it’ll be sold out faster than, well, your fast food.
Photography credits belong to HYPEBEAST