Abstract, expressive and pun-based American advertising typography from 1957 had such an unpretentious eloquence that it is easily the best example of type as art. Here are a few examples from Calkins and Holden, Stepan Lion Inc., and Sudler (Herb Lubalin) & Hennessey.
The February 2015 issue of Print—Type Today—is out now! In this issue, Print tackles one of its readers’ most passionate topics: Typography. We take a deep dive into how type has evolved—where it has been in the past, major industry milestones and so on—and analyze current trends to decode where it’s going tomorrow. Print also looks at new artists who are taking it there by naming 9 Type Designers to Watch in 2015. Get a copy today.