A Different Side of Garretto

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By Steven HellerPosted  ∙  1 min. read

I’ve written a lot about Paolo Garretto (here and here and here). As you can see from these links, his work was emblematic of its time between the 1930s and ’50s when he was active. With streamlined airbrush rendering in a highly stylized manner, he was the epitome of art moderne or art deco. But this book cover for Lucio Ridenti’s (the nom de crayon of Ernesto Scialpi) From The Microphone to Your Heart is an uncharacteristic Futurist-inspired collage. Quite unusual, and even Garretto did not show it around.

Lucio Ridenti

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Posted inHistory ∙ The Daily Heller

Steven Heller has written for PRINT since the 1980s. He is co-chair of SVA MFA Designer as Entrepreneur. The author, co-author and editor of over 200 books on design and popular culture, Heller is also the recipient of the Smithsonian Institution National Design Award for "Design Mind," the AIGA Medal for Lifetime Achievement and other honors. He was a senior art director at The New York Times for 33 years and a writer of obituaries and book review columnist for the newspaper, as well. His memoir, Growing Up Underground (Princeton Architectural Press) was published in 2022. Some of his recent essays are collected in For the Love of Design (Allworth Press).

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