Muslim women have for centuries worn the black hijab to emulate Muhammad’s wives. But this is changing even for orthodox dress based on religious doctrine, although the Qur’an does not order it be worn. The United Arab Emirates office of Saatchi & Saatchi, Dubai, has created a campaign for more colorful hijab for Ariel “Unstoppable Color.”
Executive Creative Director: Sion Scott-Wilson; Copywriter: Bianca De Silva; Account Supervisor: Heidi Afifi; Christopher Jones; Photographer: Dave Kennedy; Additional Credits: Ahmed Kunamed, Uthaman Chamandi, Mindy Tulsi.