Squirt, created by Herb Bishop in 1938, as a carbonated grapefruit drink contained less fruit juice and less sugar than comparable brands. In 1941, “Lil’ Squirt” was introduced to the product line.
The mascot proved useful in broadening public awareness of the product. Squirt became a popular soft drink in many parts of the country. In addition to being a well-liked soft drink, Squirt later established itself as a mixer in the 1950s.