Chalk Talk

Posted inThe Daily Heller
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Chalk one up to beautiful lettering. Dana Tanamachi was crowned the queen of hipster graphic design in The Wall Street Journal this past weekend. As Rachel Wolff writes:

In Brooklyn, where hipster nostalgia reigns supreme, a young graphic designer has found sudden success in an unlikely medium: chalk.

Tanamachi, formerly a designer at Louise Fili Ltd., has mastered the chalk board with her delightful blend of retro typography and contemporary craft. Ms. Wolff continues:

Jobs soon followed with New York’s Ace Hotel, the British Columbia winery Nagging Doubt and Rugby Ralph Lauren, for which Ms. Tanamachi made a series of window displays in type reminiscent of 1940s-era signage.

The WSJ article includes a wonderful video of Tanamachi making her complex process seem so easy. See it here.