In its heyday Photo-Lettering, now lovingly restored and digitized by House Industries, used its photo typesetting technologies to make exotic 19th-century wood types into fluid and colorful contemporary letter extravaganzas. Wood type was a cornerstone of ’60s counter-modern styling. The catalogs issued, like this one from the early 1960s, are a source of reinvigorated vintage type design that cannot help but bring a smile to the eye.
The experts who write for PRINT magazine cover the why of design—why the world of design looks the way it does, how it has evolved, and why the way it looks matters. Subscribe to PRINT today, and get in on the conversation of what the brightest minds in the field are talking about right now—essential insight that every designer should know to get ahead.
Treat yourself and your team to a year of PRINT for $40—which includes the massive Regional Design Awards issue ($30 on newsstands).