Gastrotypographicalassemblage

Posted inThe Daily Heller
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The Gastrotypographicalassemblage(a real mouthful) was the 11 metre wide handmade wooden typographicwall that hung in the CBS cafeteria in New York designed by LouDorfsman, with custom type created by Herb LubalinTom Carnase and containing almost 1500 individual characters.

“There are few pieces that represent the typographic anddesign spirit that illuminated that moment of history, and certainlynone on a scale as ambitious.” – Milton Glaser.

This month an exhibition is presented as part of the London Design Festival, September 18—26) at Kemistry Gallery(43 Charlotte Road, London, England) will celebrate the work of“legendary designer and art director Lou Dorfsman for the CBS network.”Kemistry Gallery has been working directly with the restorers of thewall, Nicholas Fasciano and Rick Anwyl, Executive Director of the Center for Design Study (read more here).

The gallery, reports the director Alasteir Coel, has also obtainedover sixty original works for CBS, featuring illustrations from AlHirschfeld and Milton Glaser. The exhibition will feature theseadvertising spreads, as well as a half-scale two-dimensionalreproduction of the wall.

Now, say Gastrotypographicalassemblage three times fast, without moving your lips.

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