Get Them While They Are Young

Posted inThe Daily Heller
Thumbnail for Get Them While They Are Young

Indoctrinate children early and they could be ideological slaves forever. These are covers from the 1940s for the Croatian UstašaCroatian Revolutionary Movement — magazine for children. Not unlike a scouting magazine in democratic countries, they are designed to sell the allure of authoritarianism. The ideology of the movement was a blend of fascism, Nazism, Croatian ultranationalism, and Roman Catholic Clericalist Fundamentalism. The Ustaše supported the creation of a Greater Croatia and fought for a racially cleansed Croatia, promoting genocide against Serbs, Jews and Roma people.

The word ustaša (plural: ustaše) is variation of the word ustanik, derived from the verb ustati (meaning rise up).

The youth organization of the Ustasha Movement formed on 4 November 1941. The Ustaška Uzdanica (Utasha Trust) was divided separately for male and separately for female — covered age 7 to 11 — in primary schools produced the magazines shown here.

(Thanks to Mirko Ilic)

More Design Resources:

  1. Available now: Print Magazine’s Guest Art Director Digital Collection

  2. Enter your work in the Regional Design Annual

  3. Damn Good Advice (for people with talent!) with George Lois

  4. Get an inside look at logo design from Chermayeff & Geismar

  5. Leni Schwendinger talks about taking risks and embracing experimentation