Herb Lubalin was known for lighting typographic fireworks. They weren’t always lighting up the sky through pyrotechnics, but they always illuminated the imagination. On this 4th of July, we present a booklet of doodles based on Lubalin’s swash logo/letterhead, conceived and designed by his colleague Ernie Smith, as an invitation to an exhibition at the Composing Room Gallery as a little reminder of Herb Lubalin Inc. work. Happy holiday.



Ernie Smith.

Ruffins Taback.

Ernie Smith.

Tony Saris.

Ruffins-Taback.

Ruffins-Taback.

Lowell Bodger.

Daniel Schwartz.

Ernie Smith.

Tony Saris.

Barry Geller.

Arnold Arlow.
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