Human Rights Watch

Posted inThe Daily Heller
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Human Rights logo

From over 15,000 submission from more than 190 countries, people have chosen a winner. The Human Rights logo, titled “Free as a Man,” designed by Serbian designer, Predrag Stakić, will become an open source product, free to be used by everyone, everywhere, without restrictions – for the purpose of promoting Human Rights. “No single logo can change the world – including this one,” Stakic said, “But a logo is a symbol that people can rally around – and they can change the world.” Go here. And download here. See finalists here.

At present there is no internationally recognized symbol for human rights. The “Logo for Human Rights” initiative wants to change that! Logos win people over through their symbolic power, distinctiveness, clarity and universal applicability. The initiative was established out of conviction that a human rights logo will make a peaceful contribution towards the global spread and implementation of human rights. In order to find this logo, a global creative online competition with cash prizes and open to everyone is to be launched. The initiative has the support of renowned stakeholders, supporters and partners from all walks of life.

The aim of the initiative is to create a human rights logo “by people for people,” thus making a contribution towards the global spread and implementation of human rights with the support of a large public. Here’s how the competition proceeded:

  1. The way you produce your logo is up to you: sketch the logo with a pencil on paper, paint it on a canvas, design it with the computer, draw it with a stick in the sand, etc.

  2. It must be possible to understand the logo without a text.

  3. The only words that may be used with the logo are “Human Rights”.

  4. Letters (like HR) may be used in the logo only if the logo is understandable without knowing the letters.

  5. Purely text entries will not be accepted.

  6. It’s not possible to upload video or audio files.Tips: What makes a good logo?

  7. Above all, a good logo is based on a good idea.

  8. A good logo is simple and instantly recognizable.

  9. A good logo can be reproduced using many different media.

  10. A good logo can be reproduced in different sizes.

  11. A good logo can be reproduced in colour or in black and white.

Resources Recommended by Imprint

  1. Get Inspired: Color Inspirations

  2. Improve Your Design Skills: Creative Workshop

  3. Get an inside look at logo design from Chermayeff & Geismar

  4. Design TV: Branding and logo design advice from experts in the design industry.