Clothes, they say, make the man. But in the world of early-20th-century advertisements, illustrators made the man that wore the clothes that made the man. Just look how self-satisfied this gent appears while tying his tie. The illustrator may be anonymous, but he was skilled at posing the quintessential Italian man feeling good and looking sharp.
For more Steven Heller, check out The Education of an Illustrator—one of the many Heller titles available at MyDesignShop.com.