American Apparel has trumped Benetton this week for the most provocative advertising campaign. The latter is a bit more socio-politically conscious, using sexual innuendo to symbolize the worthy notion of “unhate.” But the former uses sexual innuendo to symbolize SEX, which triggers all the consumer senses in the Western body and brain. So, as we contemplate our turkey left-overs on this “black Friday,” let’s savor American Apparel’s latest effort to stuff malleable consumers into their American Made apparel.
(Merci Mirko Ilic)
